Conversations in Connectivity Podcast -Episode 3: Stories of a Successful IoT Product Owner
Written by: Ryan Carlson
Published: November 8, 2022
Welcome back to Conversations in Connectivity, our IoT podcast that hopes to illuminate some of the ways that smart technologies are powering the modern world by speaking with the people who are making it happen.
Find us on Apple Podcast, Buzzsprout, and Spotify.
In This Episode: IoT Product Owner Stories
What is it like collaborating with operations teams to build the business case for executive leadership teams? Who are the invaluable insiders for getting an IoT pilot or lighthouse project approved? What is important to IT decision-makers, and how do you win them over?
To answer these questions, we spoke with Matt Negaard, Senior Director of Business Development for Industrial Wireless and Industrial IoT at Banner Engineering. Over the years, Matt has been involved in every stage of the business and development when it comes to IoT deployments, from the sales side of things to being knee-deep in product design, development, and deployment itself.
In this conversation, we dig deep into that wealth of experience to discuss what it takes to get an IoT product out into the world. Some of the topics covered include:
- What motivates global manufacturing companies to invest in IoT?
- Who are the invaluable insiders for getting a pilot or lighthouse project approved?
- What it takes to be successful in a product role and create value for end-customers
- What it’s like collaborating with operations teams to build the business case for executive leadership teams
If You Like Our Podcast, Check Out Our Other Media Projects
The podcast is one of several projects run by the Soracom Media Lab. An initiative with a mandate to create relevant educational and inspirational audio and video content and make it available on the platforms that people already go to get exposure to new ideas about connectivity. Check out long-form videos on our YouTube channel, short-form videos on Instagram, social media platforms like LinkedIn, and how-to videos on various technical forums.
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